An international lecturer once observed latter day culture and commented, “folks wear clothing touting a designer name emblazoned on their chest or tattoeed on their rear. They sleep in bedding imprinted with some designer’s logo. They carry totes and bags advertising some designer. And then they ask, ‘who am I?’ They’re just a big billboard for all the designers.”
All too often, we do the same in all aspects of our lives, touting others’ visions, helping “brand” others by imitating them.
For myself, I try to differentiate myself as much as possible, so that I’m sure my opinions, views and my focus are mine, and that the vision of my life and my business is true for me. If everyone is speaking about x I will talk about y. This makes me stand out as a leader. That is not to say I don’t peruse others’ ideas. I do, but then sift through it, letting thoughts filter through my own opinions as if in a brain seive, leaving me with what fits for my vision.
When speaking, I speak my heart and thoughts. I use buzz words that buzzed about my brain, not that were beamed into me by pop culture. This, I have been told many times by my listeners, makes some of what I say memorable. It gives refreshing new views of things.
How does your company differentiate itself in your industry? If you are just trying to be like the competitor, you’ve lost to the competitor. You need to be comfortable in your own skin. Start thinking of how your company is different.
Tags: Being Different Than the Pack, Business Planning Consultants, Create a Unique Company, Leadership, not pandering to mass marketing, setting yourself apart, Vision, what makes your business stand out, your niche
