Attracting YOUR Market
Selling hacksaws on Park Avenue, even diamond encrusted ones, will not work for hacksaw manufacturers. And selling those same saws to the appropriate country folks will only work if you speak rustic/country lingo in your ads and in your sales pitches. Therefore, ads promising the hacksaw will get its buyers into the next soiree will not do it for a marketing campaign. Leadership is the ability to accept that not everyone will want your product or services. True leaders know whom...
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