Profit (the first p in happy) is the extra value your business is creating.
H- Home
A – Assets
P – Profit
P – Perpetual Revenue
Y – You
As long as your business is a for profit one, you ought to be seeing extra value, ie. profit. If, perchance your organization is one that has clearly stated it is a not-for-profit concern, then this “profitability” still should be a facto, as a non-profitable non-profit will end up with a questionable sustainability. Clearly, some profitability must be achieved no matter what your business or organization has as its mission.
I worked with a startup during the dot-com era where the philosophy was growing things fast, even though there was no profit. Venture Capitalists were throwing millions of dollars into companies that had no revenue or profitability. We know how much of a bust that boom went at day’s end.
Unless you want to raise money often and have family and friends with enormous deep pockets, profitability is the key to stay in business and keep your doors open.
Once you have a profitable, sustainable and scalable model, it is only then that you can really reliably leverage your system to start creating true assets for your business.

