Ever stand at the front of the train? You have a clear direction of where you are going, what’s ahead of you and what’s behind you. Pity the other passengers who are there in the back of the train just sitting and being led. The conducter, he is in the future, arriving at every destination first. All others must merely be second-comers at all times, because they don’t stand at the front.
In your business, are you a passive follower going places others have steered towards way before you? Or are you in the front car leading the entire market?
Here is how to lead:
1. Be aware of when you are leading or following
2. Always try to see when opportunities present themselves
3. If a door of opportunity presents itself, take it if it is consistent with your company’s values and vision
4. Differentiate, differentiate, differentiate
5. Become the artist of your industry