Walking along riverbanks near college towns, one can see the sight of a boat gliding quickly, with purpose, multiple rowers all synchronized as they paddle quietly and efficiently. This synchronization is achieved by the help of someone who is helping them get to the same beat, directing and coaxing, calling out and goading, so that every oar and every muscle is bent to the same goal. No shallow oar-splashing of one time boaters, the oars of the boating team dip in and out with beauty and precision to move the boat forward.
One of the best values you can give your customers is by creating an experience where everyone at your company is working towards the same goal, aligned with similar values and energized to achieve the company vision. When this happens the customers experience is seamless: every employee is saying the same thing, the buying and selling process is smoother, the product is delivered more timely as the team is working in sync with each other.
Then, the company glides on, past the splashy one-time companies, to smooth, quiet upstream success.