When shopping for my wedding dress many years ago I was encouraged to go to a top bridal shop in NYC. With an appointment far in advance and a long wait before I was taken in to see the dress, I finally was “in”. On showcase were many designer dresses and hundreds of bridal dresses in the back.
After a couple of hours and a bunch of snooty looks from the sales reps, I still could not find anything I liked. Even though I was very young, I thought to myself, why am I going to spend so much money in a place with such aweful service. I decided to pick myself up and go elsewhere even though the place I was in was considered “the” place to get a dress.
I chose a simple Macy’s branch in a pleasant mall that had a wedding department. The salesperson was super nice and patiently helped me look through their selection, while making me feel like a princess the whole time.
I learned an important lesson that has served me well – I only buy and work with people I like. And I’m sure others do the same. Therefore, it works both ways. I seek out those I like working with…and I try to fashion my business into the kind of organization with which people like to interact.

